Google Forms is a free, easy-to-use tool for data collection. You can use it to create a Google survey or questionnaire, a quiz, design a contact or order form, create a signup form for events, and more.
The tool allows you to ask a question in a variety of ways, including multiple choice, check box, matching, and a linear question type. Plus, you can use templates to give your Google form a unified theme.
How to Make a Survey on Google Forms
Creating a survey form is pretty straightforward. Here’s how to do it.
- Go to https://docs.google.com/forms/
- Click a Blank form or choose a new form type from the template
- Name your survey and add a short description of what you want
- Enter a survey question and select the type of answer you prefer (multiple choice, dropdown, short answer, paragraph, linear scale, etc.)
- Click the plus (+) button on the floating menu to the right to add the next question to your survey, and so on
- Once you finish adding the last question, click the Preview button to see what your survey looks like
- Click the Send button to share your survey with respondents
Google Forms Pro Tips
Now that we’ve seen how to make a Google Forms survey, it’s time to check out some of the tips and tricks to help you make the most of your forms. These tips will also help you design pro-level forms that collect more meaningful survey data.
Tip 1: Embed Your Form in Your Website (Embed HTML)
The most common way for sending forms and collecting survey results is by sharing the survey link via social media or emailing respondents.
What if you want to add the Google form directly to a webpage on your site? Inserting a link in your webpage like this might work, but the problem with this method is that it takes visitors outside to another page, and some people may be reluctant to click on links.
Embedding your form directly into your webpage is a more convenient way to get online survey responses. This is particularly useful if you have a contact form that asks people to enter data right on your webpage.
To embed your form:
- Click the Send button at the top right corner of the Google Forms screen
- Select the Embed HTML icon (the third option)
- Click the Copy button
- Go to your website and paste the code in the HTML editor or where you want it
Your Google form will be embedded as an iFrame in your webpage.
Tip 2: Auto-grade Your Quiz
Hand-grading a paper quiz, even if it’s a multiple choice question format, is a huge waste of time because you can use Google Forms to do this automatically. This feature is particularly useful for teachers, as it can save them a lot of time and effort.
To create an auto-grading quiz:
- Start Google Forms and click Template gallery
- Navigate to the Education section and select Blank Quiz
- Enter a question and options
- Click Answer Key to choose the correct answer (s) and assign a point value
- You can use the Add answer feedback option to let respondents know if they got the question right or not (you can personalize the feedback)
- Click the Done button when you are happy with your form
- Click the Preview button to see how your auto-grading quiz works
When people complete and submit your quiz, they can see their grades with the View score option.
Tip 3: Ask a Question Based on Form Responses (Logic Branching)
This next tip is for you if you want to know how to make a survey on Google Forms that will ask a question based on a specific answer.
For example, if a respondent says they are retired, your form automatically prompts a question related to retirees.
The key to making logic branching work is to break your survey into sections with related questions.
Here’s how to do that:
- Click the Add section option from the floating menu on the right of the form (you can add as many sections as necessary to your form)
- Click More (the three dots) for the question where you want to add logic branching
- Select Go to section based on answer
- From the dropdown box, choose the section you want to direct to your respondents based on their response
Tip 4: Add YouTube Videos to Your Form
Inserting a video directly into your form can completely change how people engage with your content, whether your survey is for employees, students, or customers.
This feature is extremely useful when you want customers to watch a video demonstration before completing a survey or you want students to see an explanatory video before taking a quiz.
To add YouTube videos directly into Google Forms:
- On the form where you want to add the video, click the Add video option from the floating menu
- Enter a search term or enter the YouTube video’s URL if you have it
- Click the Search icon
- Click your preferred video from the list
- Click the Select button to embed the video into your form
Tip 5: Pre-fill Answer(s) on Your Form
Have you ever filled out a form online and noticed something like “someone@youremail” in the email address box? That’s an example of a pre-filled answer.
Follow the simple steps below if you want to know how to make a survey on Google Forms have this type of helpful hint for your respondents to answer.
- Click More (three dots) next to the Send option at the top right corner of the screen
- Select Get pre-filled link
- Fill in an answer option (or give a hint) for each question just as you would want respondents to do
- Click Get link at the bottom of the form when you are done
- Click COPY LINK on the prompt at the bottom of the screen
- Paste the link where you want to share it
I’m sure you’ve learned a few new tricks on how to make a survey on Google Forms. The free form-creation tool might appear unsophisticated, but it contains powerful tools that can spruce up your forms.
You can learn more cool features of Google Forms in this article.